OLDZARI.COM Expands Its Collection: Buying Over 25 Types of Pure Zari Sarees Across India
· min read
Upcycling might have come into vogue in the 90s, but it's been practised all over India for far longer. Mr Ganesh Sah M, a vintage enthusiast turned entrepreneur, established an exclusive platform, OLDZARI.COM, where saree owners can sell their old Zari silk sarees at a competitive price. While millennials grew up watching their mothers pass on their favourite Kanchipuram to the next generation, OLDZARI.COM allows them to earn extra cash and declutter the closet.
Now, they proudly expand across India to purchase more than 25 varieties of sarees, from Mysore silk to Sequins or Satin to Tanchoi saree from Gujarat, and the list goes on.
Honouring a 400-Year-Old Tradition
The award-winning founder, Mr Ganesh Sah M, said, "We have seen the labour-intensive process behind the craftsmanship of each saree. Hats off to the dedication and hard work of weavers who create intricate patterns and motifs of staple sarees like Kanchipuram or Banarasi. Equally fantastic is the fact that we could trace Kanchipuram silk sarees from the reign of the Chola dynasty, over 400 years old. The root of each saree is deeply embedded in that region's rich cultural and religious heritage. OLDZARI.COM is expanding its reach to honour each weaver's craftsmanship. We believe each wardrobe staple is a testament to India's storied textile legacy."
Over 25 Iconic Saree Varieties Accepted Nationwide
The curated collection at OLDZARI.COM showcases remarkable sarees from distinct regions, including Chikankari Saree from Lucknow, West Bengal's Tant and Baluchari, Tamil Nadu's Kanchipuram, and Andhra Pradesh's Mangalagiri. Each of these iconic sarees embodies the rich cultural heritage of its region, and OLDZARI.COM embraces them all. The wavy pattern of Leheriya from Rajasthan, the bold geometric Sambalpuri from Odisha, or the delicate organza from Karnataka, these brilliant masterpieces celebrate the beauty of Indian sarees.
Celebrating the Timeless Elegance of Iconic Sarees
Their unique characteristics, heart-melting colours, and outstanding craftsmanship distinguish them from each other. While Kashmir's Tilla is meticulously crafted with gold and silver, Punjab's PhulKari has found immense popularity in India due to its vibrant colour. On the other hand, Maharashtra's nine-yard saree Nauvari is celebrated for its distinctive drape and look. 25 types of pure Zari sarees show the diversity of India's textiles in this digital age.
Preserving Old Craftmanship: Extracting Silver from Timeless Sarees
The demand for vintage Zari sarees, especially those woven 40 to 50 years ago, has surged over the past year. During this era, gold and silver were very prominent in the saree due to their relatively low prices. Timeless treasures like Kanjivaram and Benarasi sarees from the 1960s to 1980s, rich in silver threads and 22 to 24-carat gold coatings, are appreciated these days more for the sheer craftsmanship and luxury of material used in the weave. OLDZARI.COM purchases worn-out, deteriorated Zari sarees, dhotis, and even Zari tissues and extracts silver elements from the saree's Zari. This platform preserves the craftsmanship and material worth of these vintage pieces.
The Biggest Challenge: Changing Consumer Behaviour
While India is known as a culture of repairs, grandmas love to pass down their favourite clothing to children. While expanding this platform OLDZARI.COM to win over Indian customers, everyone was curious to see whether this platform could finally create a market to sell pre-loved sarees in a nation where it is almost virtually non-existent online till now.
However, the slow shift in consumer behaviour, especially millennials, opens up new opportunities for a platform like OLDZARI.COM. With over 5000 successful orders and 30,000 sarees appraised, OLDZARI.COM gained its reputation through unshakable trust and incredible respect for Indian craftsmanship. Sellers are offered a fair and competitive price for their exquisite sarees since OLDZARI.COM considers each piece a valuable cultural artefact.
Transparency, Dedication, and Reliability at the Core
While the primary focus of OLDZARI.COM is to ensure a smooth experience for sellers, they rigorously inspect each item. That is why they guarantee the best value and create a loyal community of satisfied customers within a few years. This platform's transparency, dedication, and reliability attract vintage sari lovers across India. They confidently sell their pre-loved pure Zari sarees and receive the best returns. This initiative is a tribute to the vibrant traditions of each region in India and honours India's rich sartorial heritage.